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Keyword Conflict

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# 1
Visitor ✭ ✭ ✭

Does Keyword conflict (keyword and negative keyword) effect QS?

 

keyword:

car repair company

 

Negative Keyword:

repair

1 Expert replyverified_user

Re: Keyword Conflict

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

@vishal s wrote:

Does Keyword conflict (keyword and negative keyword) effect QS?

 

keyword:

car repair company

 

Negative Keyword:

repair


 

Vishal S

 

The keyword conflict in your example above, means that you would not be showing Ads for those terms in which you bid upon.   You would not receive impressions for that keyword term and hence not be in the auction.

 

So does it effect QS?  Technically NO because the keyword in conflict is basically "Paused" by the system as no actions either positive or negative as far as impressions will be served.

 

You do want to resolve those issues, by either manually removing the Negative keyword, or Changing, pausing the Keyword in that group as it effects your "Advertising efforts".  But there is no "Penalty or system" negative associated with the conflict except those queries will not display your "ads"

 

Remember CTR is a factor in QS.

Re: Keyword Conflict

Top Contributor
# 3
Top Contributor

Vishal;

QS is calculated for every auction a keyword  participates (i.e. When a keyword matched to a search query).

So, if your keyword does not take part in an auction (because blocked by negative) - the QS remains unchanged (until the keyword does take part in an auction and QS  is calculated).

 

Please also remember, that QS is predominated by CTR. Hence the more a keyword triggers the ad, followed by a click on the ad, the CTR is higher  and  the result  should be a  higher QS. (Assuming that other factors on QS are constant).

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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