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Key word Match Types

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello All

 

I got one question

 

can i use same keywords with different match types in single Ad group

 

Example my targeted keyword is Canada Green card

 

can i use like this?      +canada +green +card

                                    "Canada green card"

                                    [Canada green card]

 

Can someone help me

 

Thank you

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
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Accepted by topic author Xavier A
September 2015

Re: Key word Match Types

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Xavier,

Yes you can use the same keyword with different match types in the same ad group. It is one of the match type strategies that some account mangers use. With this strategy though, it is a best practice to tier the bidding as well in order to ensure that the higher match type 'wins out' when it is an exact match.

In other words you will bid low on BMM, medium on phrase and high on exact.

Hope this helps.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Xavier A
September 2015

Re: Key word Match Types

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Xavier,

Yes you can use the same keyword with different match types in the same ad group. It is one of the match type strategies that some account mangers use. With this strategy though, it is a best practice to tier the bidding as well in order to ensure that the higher match type 'wins out' when it is an exact match.

In other words you will bid low on BMM, medium on phrase and high on exact.

Hope this helps.

Re: Key word Match Types

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Thanks a lot Clynton M

Re: Key word Match Types

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Glad I could help

Re: Key word Match Types

Community Manager
# 5
Community Manager

Hi Xavier,

 

If you need help adding in new keywords, follow this link for adding keywords, and this link for adding negative keywords.

 

Kathleen

Re: Key word Match Types

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thank you everyone god bless