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Issues with changing bid strategies

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,


I am trying to change bid strategy at the ad group level from CPC to CPA.

It throws an error  "To use this strategy, remove the strategies currently applied to your keywords."

I have tried clicking the Bid strategy drop-down menu and select "Use default bid strategy." But there is no such option on my drop down menu. I have (at the keyword level) Change bid strategy or Manage portfolio bid strategies.

Any advise would be helpful.




1 Expert replyverified_user

Re: Issues with changing bid strategies

Top Contributor
# 2
Top Contributor
Hi Siddhant,
Do you have any bid strategies in the "bidding strategies" section of the shared library? This is usually the culprit.

This happens to me frequently too and the easiest way to resolve it I've found is to use AdWords editor to remove strategies in bulk.

Try those two and let me know how you get on.

Re: Issues with changing bid strategies

[ Edited ]
Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

Hi @Siddhant T,

Greetings of the day!


Do one thing add bid strategies column in campaign level, after doing this you will see which bid strategies you applied on which campaign.

One more thing, you can click on shared library--> Bid strategies--> Select your bid strategies here which you already created.

Also you can create here and map with you campaign, which you want to use .



Ashwani Kumar

<edited by a Community Manager as noted below>
Note: this post has been edited by a Community Manager, per our Community Guidelines, in order to remove a self-promotional signature.