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Issues with Tracking AdWords in Google Analytics

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# 1
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i have an issue evaluating AdWords Data in GA.


I get a lot of strange % values keywords, what do they mean? 

I didn't insert them in AdWords to be keywords.


Furthermore, most of the data is marked as "undetermined", do you have any ideas about that?


Thanks a lot for your help!

1 Expert replyverified_user

Issues with Tracking AdWords in Google Analytics

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello. AFAIK, one may get, under "Keyword", the targeting method actually used.


You can get "remarketing / content targeting" for display remarketing campaigns, product_type_l1 == something for shopping campaigns, etc. Those percentages, in your case, look really strange, indeed and I've never seen them before. Could they be video completion rates? Because they're not ages, genders, etc. Do you have YouTube campaigns running as well?


LE: undertermined may well be an undetermined age, I also found some older campaigns when I see 25to34 as a keyword (when it's actually an age group) and also undetermined. Apart from that I have "user vertical targeting", which is actually an interest, "home & garden/home improvement" which is a website category and so on.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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