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Issue in keywords Selection

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello Everyone,

 

I want to setup my PPC campaign for my local business, but I have some confusion about keywords selection. Please help me to make right decision of my campaign keywords.

 

My business is based on Bloomington Indiana and serves Pizza.  I want to special target “Pizza delivery” service in my PPC campaign.

 

Can I use following types of keywords to target Bloomington Indiana?

 

Pizza delivery Bloomington

Pizza delivery Bloomington Indiana

Pizza delivery in Bloomington in

Bloomington pizza delivery

Bloomington in pizza delivery

 

Or

“Pizza delivery” Keyword with Phrase Match.

 

Or

Set up a campaign with both types of keywords.

 

Or

Set up different- different campaign with both types of keywords.

 

Please suggest me.

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Daisy M
September 2015

Re: Issue in keywords Selection

Participant ✭ ✭ ✭
# 7
Participant ✭ ✭ ✭
Hi Daisy,
Just to offer my opinion - I see the most success when I run two different Campaigns - One that is targeted Nationally, and one that is targeted locally.
The Nationally targeted Campaign includes all your keywords with geo-graphic modifiers.
For example, Pizza delivery Bloomington, Pizza delivery Bloomington Indiana, etc.
When I use geo-graphic modifiers I use the city, zip code, along with any neighborhood (for example IU pizza delivery).
In the locally targeted Campaign I would not use any geo-graphic modifiers, just your core keywords such as pizza delivery.
Finally, in regards to Match Type, I typically use Broad, Phrase, and Exact Match, and I set up unique Ad Group for each Match Type (Broad Ad Group, Phrase Ad Group, etc.).

View solution in original post

Re: Issue in keywords Selection

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Daisy M,
You can Set up a campaign with both types of keywords.You can also use broad match modifier.

Thanks

Re: Issue in keywords Selection

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Can you please elaborate?

Re: Issue in keywords Selection

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Sure, I am explaining by 'pizza delivery keyword.For pizza delivery keyword I will use all the keyword variations
Pizza delivery (Broad match)
"Pizza delivery" (phrase match)
[Pizza delivery] (exact match)
+Pizza +delivery (Broad match modifier)

Re: Issue in keywords Selection

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆
But my question is: do I use (keywords + location name) or just use (Keywords) in my ad group?

Re: Issue in keywords Selection

Participant ✭ ✭ ✭
# 6
Participant ✭ ✭ ✭
You should use (Keywords + location name) to get relevant traffic.
Marked as Best Answer.
Solution
Accepted by topic author Daisy M
September 2015

Re: Issue in keywords Selection

Participant ✭ ✭ ✭
# 7
Participant ✭ ✭ ✭
Hi Daisy,
Just to offer my opinion - I see the most success when I run two different Campaigns - One that is targeted Nationally, and one that is targeted locally.
The Nationally targeted Campaign includes all your keywords with geo-graphic modifiers.
For example, Pizza delivery Bloomington, Pizza delivery Bloomington Indiana, etc.
When I use geo-graphic modifiers I use the city, zip code, along with any neighborhood (for example IU pizza delivery).
In the locally targeted Campaign I would not use any geo-graphic modifiers, just your core keywords such as pizza delivery.
Finally, in regards to Match Type, I typically use Broad, Phrase, and Exact Match, and I set up unique Ad Group for each Match Type (Broad Ad Group, Phrase Ad Group, etc.).