AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5.3K members online now
5.3K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Is this the right way to structure a targeted campaign? Tips welcome!

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Just seeing if I'm setting my campaign up correctly. 

 

Background: I have 8 different locations throughout the country, with a total of 12 different products (think B2B machinery.)

 

So, to geotarget, I would setup a campaign for each different city, (Chicago, LA, NY, etc.) with my different ad-groups (12 different products) tucked within each city, or campaign. Each city, or campaign's adgroups would run very similar keywords, with the addition of location based keywords.

 

 

This is a very basic campaign, just making sure I'm setting it up correctly to start. Hope to hear back soon!

Re: Is this the right way to structure a targeted campaign? Tips welco

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Update: I just realized I can multi-target each location within my Campaign settings. I'm starting to rethink:

Should I setup a campaign for each product, and then geotarget each location in the campaign settings, and then optimize each adgroup based on location keywords?