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Is this the best way to add a managed placement?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi!

 

When a discovery campaign (Display) has a great automatic placement, are these the right steps to make a managed placement?

 

(1) In AdWords Editor, click on the ad group with the great automatic placement.

      --- On the menu, Edit > Copy

(2) In AdWords Editor, click on my new campaign for managed placements.

      --- On the menu, Edit > Paste Into

(3) Go into the new ad group and add the placement.

(4) Go to the old discovery campaign and Exclude the automatic placement.

 

Is this the best way to do it? Thanks!

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Accepted by topic author Greg M
July 2016

Re: Is this the best way to add a managed placement?

Top Contributor
# 2
Top Contributor

Hi @Greg M sorry for the delay in replying.

 

Essentially all you need do is copy and paste the placement from one Group to another.  I'm not sure, but your list sounds like you're copying the entire Group, not just the placement.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

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Marked as Best Answer.
Solution
Accepted by topic author Greg M
July 2016

Re: Is this the best way to add a managed placement?

Top Contributor
# 2
Top Contributor

Hi @Greg M sorry for the delay in replying.

 

Essentially all you need do is copy and paste the placement from one Group to another.  I'm not sure, but your list sounds like you're copying the entire Group, not just the placement.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Is this the best way to add a managed placement?

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
John,

Thank you for answering my question.

Greg

Re: Is this the best way to add a managed placement?

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Suppose I have a Display ad group, where I use keyword targeting, and the only keyword I use is: breast cancer.

Now I see that we are getting a lot of conversions at a great price from a placement in the New York Times - the Health section.

If I make a new ad group for a managed placement and merely list the New York Times, Health section placement, then can I expect the same performance?

My original ad group only placed ads in the New York Times, Health section placement - IF breast cancer appeared on the page.

Wouldn't a new ad group need that same restriction?

If I make a managed placement and merely list the New York Times, Health section placement, wouldn't my ads appear on various articles, including ones that nothing to do with breast cancer? Would that produce the same results that I saw in my original ad group?

Thanks.


Is this the best way to add a managed placement?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Actually it is now "Excluded (ad group)" in the drop down.