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Is there a difference between paid landing pages and unpaid landing pages?

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# 1
Follower ✭ ☆ ☆

Hi All,

 

I'm wondering what the difference is between paid landing pages and unpaid landing pages, if there is such a thing.

Someone recently mentioned it, but my searches haven't turned up much.

tia!

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Accepted by MosheTLV (Top Contributor)
January 2017

Is there a difference between paid landing pages and unpaid landing pages?

Top Contributor
# 2
Top Contributor

Hi April J,

Some advertisers make landing pages specifically for they're campaigns. These pages typically target only the advertised product and have a limited number of links to other parts of you web site. Those links will be to privacy policy pages and other pages that are more or less required by AdWords. The idea is to reduce the number of product choices the potential customer has, and to reduce any distractions on the page that lead to other than the conversion goal.

Search for "designing landing pages for paid search" on Google to get a start.

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
January 2017

Is there a difference between paid landing pages and unpaid landing pages?

Top Contributor
# 2
Top Contributor

Hi April J,

Some advertisers make landing pages specifically for they're campaigns. These pages typically target only the advertised product and have a limited number of links to other parts of you web site. Those links will be to privacy policy pages and other pages that are more or less required by AdWords. The idea is to reduce the number of product choices the potential customer has, and to reduce any distractions on the page that lead to other than the conversion goal.

Search for "designing landing pages for paid search" on Google to get a start.

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Is there a difference between paid landing pages and unpaid landing pages?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Hi Petebardo,

 

Thanks for the tip! So there isn't really a difference between a paid landing page and other types?

Is there a difference between paid landing pages and unpaid landing pages?

Top Contributor
# 4
Top Contributor

Hi @April J,

 

There is no technical difference between the two.The only difference that may vary is the performance/results.


Regards
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Is there a difference between paid landing pages and unpaid landing pages?

Badged Google Partner
# 5
Badged Google Partner

Not to disagree with Pete, but NO!

 

When you hear agencies talk about "paid search landing pages", they are trying to confuse you, in order to sell you something you don't want or need. Often they will also insist on creating sub-domains which cannot be tracked with analytics, and you do not have access to in your CMS interface, in order to further confuse you with third party reporting, and further hide the truth.

 

Yes, content is king, and you should continue to develop your content on site over time. However, any time you hear someone mention "landing pages", run! It's a scam, you never get more out of it than it costs, and in the long run these kinds of tactics do more harm than good.

Tom