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Is the bid price what you pay automatically

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# 1
N/A
 
1 Expert replyverified_user

Re: Is the bid price what you pay automatically

Top Contributor Alumni
# 2
Top Contributor Alumni

The bid you offer is a cap. It is the most you are willing to pay for a click.

 

You can learn a great deal about budgets and bidding at this Google Help Center page - https://support.google.com/adwords/topic/1713956?hl=en&ref_topic=1713909


Theresa
Google AdWords Top Contributor
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Re: Is the bid price what you pay automatically

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

A small adition to Teresa's answer . When you set bid adjustements for location , schedule , mobile , etc  , the cost is multiplied and you can pay more than your initial bid.