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Is my exact match keyword competing with other people's broad match?

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Hypothetical:

 

I have an exact match keyword [blue widgets] running.

 

Someone searches for blue widgets in Google.

 

Am I in an auction against all the people who have the broad match keyword widgets or am I only competing against those who have exact match [blue widgets] and phrase match keyword "blue widgets"?

 

 

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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Is my exact match keyword competing with other people's broad matc

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
Hi Fnippy,

when auction happens for particular keyword it takes consideration of all match ype, So when people search for blue widgets, your exact keword will be competing againg broad and phrase match keyword of competitors also.

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Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Is my exact match keyword competing with other people's broad matc

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
Hi Fnippy,

when auction happens for particular keyword it takes consideration of all match ype, So when people search for blue widgets, your exact keword will be competing againg broad and phrase match keyword of competitors also.