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Is landing page dynamic insertion permitted?

DFS
Visitor ✭ ✭ ✭
# 1
DFS
Visitor ✭ ✭ ✭

Hi,

 

I advertise and sell a single product to dog owners.

 

Our adgroups are based around breeds so I'd like customize the landing page to match the breed.

 

For example, the page headline would be: "Do You Own a Poodle?"

Instead of the generic form which we use now: "Do You Own a Dog?".

 

Is this permitted in adwords?

 

If not, what if we had a different page for each breed like this:
www.site.com/poodle.htm

www.site.com/labrador.com

etc

 

Please advise

Thanks

 

 

2 Expert replyverified_user

Re: Is landing page dynamic insertion permitted?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Most definitely permitted. Depending on how you do it, Google won't even know (if the change is server side)

Re: Is landing page dynamic insertion permitted?

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

@david_nationalp: I would answer the exact opposite: Most definitely not allowed!

 

Because this technique could probably lead to cloaking. To find out your landing page, Google would have to try all keyword-combinations and not just go to you landing page with the default keyword, as the AdwordsBot usually does.

 

This is just a guess however and I cannot find the cloaking guide currently ..

 

This is merely a guess however, but I hope this post could spin up more thoughts ...

 

Re: Is landing page dynamic insertion permitted?

DFS
Visitor ✭ ✭ ✭
# 4
DFS
Visitor ✭ ✭ ✭

can an actual Adwords employee chime in here and tell us the correct answer. I don't plan on doing it to trick anyone, we advertise to about 1000 breeds so creating a unique page for each is a massive undertaking.. we are just looking for a more practical solution

It is permitted to insert the keyword into the ad, it seems to follow insertion of the same kw into the landing page would also be acceptable

Re: Is landing page dynamic insertion permitted?

Top Contributor
# 5
Top Contributor

Hi DFS,

 

There's really no problem with what you want to do as far as Google policiesare concerned. This is not cloaking. Cloaking is generally using frames to show content from a web site other than the display domain. You're not doing that.

 

You can set your destination URL at the AdGroup Level and at the keyword level. You could provide query string name/value pairs so you'll know which keyword triggered the impression/click. You could then use those keywords to select the proper headline for the page. Or you can make a page for each breed.

 

When making pages for each breed, if on ly the headline changes, you could get hit with duplicate content penalty and get a low QS because of that. Use the canonical meta tag to identify the authoritative source of the document, I'd probably point them all at the generic page for this. Make sure all pages point to the same source.

 

It is, without a doubt, acceptable and permitted.

 

When you get the keyword, it will be the keyword on which your bid. In the query string, include something like kw={keyword}. Google will replace {keyword} with the keyword on which you bid that triggered the impression/click. The problem I see with this approach is that the keyword itself, although it's appropriate for the ad, may not be appropriate as a headline on your page. In that case, you may need to keep a lookup table of your keywords and the appropriate page headline. Or, you could tag the URL with the desired page headline for the AdGroup or keyword level destination URL. Something like h=Poodle, or h=German Shepherd.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Is landing page dynamic insertion permitted?

Top Contributor Alumni
# 6
Top Contributor Alumni
@ArneTR - FYI, if you use {keyword} in the destination URL, AdsBot-Google does, in fact, check all the keywords in your ad group, as well as checking the default. The landing page needs to work w/ and w/o the {keyword} parameter populated.

Re: Is landing page dynamic insertion permitted?

Explorer ✭ ☆ ☆
# 7
Explorer ✭ ☆ ☆

@RBall: Thanks, didnt know that

 

@petebardo: Your definition of cloaking is not accurate. Cloaking is defined as delivering other content to search engines than you deliver to "normal users" (This is the GOOGLE definition. There may be others).

 

@DFS: I found an article that should make the point clear: http://support.google.com/websiteoptimizer/bin/answer.py?hl=en&hlrm=de&answer=72507

 

If the link does not work, search on google for "How does Website Optimizer fit in with Google's view of cloaking?"

 

The article says that google encourages  testing with tools LIKE website optimizer. So you are not limited to A/B tests and you may deliver content as you like. As long as the search engine has the possibility to get the same result.

Re: Is landing page dynamic insertion permitted?

Top Contributor
# 8
Top Contributor

@ArneTR--I stand corrected. Thanks.

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Is landing page dynamic insertion permitted?

Google Employee
# 9
Google Employee

Hi There! 

 

We recently discussed about this issue with our Online Specialist Tamara.

Checkout what she had to say here

 

Hope this helps,

 

Kate Smiley Happy