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Is it standard practice to have a link to AdWords page on a home page?

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# 1
Visitor ✭ ✭ ✭

I'm new to AdWords and I'm taking over a website from another developer who has an AdWords campaign running for the site.

 

I notice that on the home page, there is a Contact us link that clicks through to the AdWords landing page (the Contact us page). Is this standard practice? I know AdWords is about getting clicks from other websites but in my limited experience I haven't seen it being used to drive traffic from the home page. My immediate feeling is that it would someone skew the statistics... Visitors coming to the site through other marketing means but clicks on this link to the contact page would inflate the results of the campaign, in my opinion.

 

Please advise. Thanks!

 

 

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Accepted by topic author Allison R
September 2015

Re: Is it standard practice to have a link to AdWords page on a home p

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# 2
Top Contributor

Hi Allison, welcome to the Community.

 

I'm not sure you've fully understood the nature of AdWords.  AdWords is an advertising product.  Using the product site owners or their advertising agency can place Ads in search results, websites, YouTube videos or mobile devices and clicks on those Ads lead to page(s) on or within a webpage for the business.  The existing links on the site between the pages are entirely separate so an AdWords Ad could point to the Contact Us page and there could (should!) be a link to this page from elsewhere on the site, but this has no impact whatsoever on the AdWords Campaign.

 

If you are talking about raw statistics, then AdWords stats can - again and should - be presented separately.  If you are using Analytics you will be able to see paid traffic as a separate metric to organic, referred or direct traffic and if your Analytics and AdWords Accounts are properly linked you'll be able to see the precise details of the AdWords clicks.

 

How much experience do you have running AdWords?  It is very very easy to spend a lot of money without any financial gain to the company unless you have a good understanding of the product and its working.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

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Marked as Best Answer.
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Accepted by topic author Allison R
September 2015

Re: Is it standard practice to have a link to AdWords page on a home p

Top Contributor
# 2
Top Contributor

Hi Allison, welcome to the Community.

 

I'm not sure you've fully understood the nature of AdWords.  AdWords is an advertising product.  Using the product site owners or their advertising agency can place Ads in search results, websites, YouTube videos or mobile devices and clicks on those Ads lead to page(s) on or within a webpage for the business.  The existing links on the site between the pages are entirely separate so an AdWords Ad could point to the Contact Us page and there could (should!) be a link to this page from elsewhere on the site, but this has no impact whatsoever on the AdWords Campaign.

 

If you are talking about raw statistics, then AdWords stats can - again and should - be presented separately.  If you are using Analytics you will be able to see paid traffic as a separate metric to organic, referred or direct traffic and if your Analytics and AdWords Accounts are properly linked you'll be able to see the precise details of the AdWords clicks.

 

How much experience do you have running AdWords?  It is very very easy to spend a lot of money without any financial gain to the company unless you have a good understanding of the product and its working.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Is it standard practice to have a link to AdWords page on a home p

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks so much for the quick and informative response.

 

I'm just the web designer and very new to AdWords so I won't be spending any money until I completely understand what I'm doing. For now, I have been tasked with rebuilding the client's website so I just wanted to have some expert advice on what links I should and shouldn't be using when I copy the content across. Just to be sure I understand what you're saying, let me just repeat it in my words.

 

It's quite ok and actually recommended (and I'll use this as an example) for there to be a link on a page (in this case home page) that says Contact us with the href being "mysitename/contact-us/?qcAdwords=cPg?" 

 

The current service provider gave my new client a brief summary of results and I just want to make sure I'm interpreting it correctly: Source, impressions and clicks. The impressions and clicks would then exclude the clicks from the home page with the qcAdwords=cPg link.

 

If I were using Analytics, I would be able to track the referrals and clearly see what brought the visitors to the home page and distinguish this from the AdWords.

 

Is that about right? I've set up an AdWords account where I will put all this into practice myself before even trying to assist the client.

 

 

Re: Is it standard practice to have a link to AdWords page on a home p

Top Contributor
# 4
Top Contributor

Hi Allison,

 

Let me give you a different point of view. A "Contact Us" page is an essential part of a good web site. It should be linked from the home page, and probably every other page on your web site to make it easy for visitors to contact the site owner. This is standard practice, and I think the standard practice Jon was talking about here.

 

But, it is also common practice to create landing pages expressly designed to match you AdWords campaign. I would question whether your "Contact Us" page will function well as your AdWords landing page. A better approach may be a page dedicated to explaining your product or service in the context of the ad that was clicked. In that case, it is not necessary to include a link to that landing page on any other page of your site. Many advertisers do not provide links to these types of pages elsewhere on their web sites.

 

In review, design your web site for SEO and ease of navigation. Design your AdWords campaign and landing pages for best performance in terms of conversions.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Is it standard practice to have a link to AdWords page on a home p

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks, Pete

 

I don't know much at all about AdWord campaigns but what the previous designers and marketers have done do not make much sense to me.

 

The website that they've set up as part of the PPC campaign - which they're charging quite substantially - has a Home Page and a Contact Us page. That's it. The Contact Us page is the landing page for the AdWords campaign, and then on the home page they have a link to Contact Us page but the link has the href for the landing page with the AdWord code. This doesn't seem like good practice to me and I suspect that my client was ripped off by them.

 

What you say makes perfect sense and the way I plan on setting up the website. Do you suggest that I question the previous marketing company as to why they've taken this approach?

 

Thanks!

Re: Is it standard practice to have a link to AdWords page on a home p

Top Contributor
# 6
Top Contributor

Hi Allison, you've presented some new information - the variable being passed in the link from the home page.

 

No, that doesn't make sense in any way, partially because it's not a variable that AdWords actually uses.

 

Are you sure this is actually hard-coded into the web page?  This wasn't taken from a view of the source code in a browser?

 

The website being only two pages is also odd, though not impossible - it depends entirely upon the nature and business of the site.  I would worry personally that an AdWords Campaign that directed people directly to a contact page might be breaching one of the AdWords Policies concerning information harvesting - where the purpose of AdWords is only to gather personal details.

 

Can you share the actual site URL with us?  How we reply to help you here is going to depend greatly upon the amount of information we have about the site.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Is it standard practice to have a link to AdWords page on a home p

Top Contributor
# 7
Top Contributor

Hi Allison,

 

This website the company setup for you, is it on the same domain as your regular web site? As I mentioned, it is not uncommon for the AdWords landing page to have a limited number of links. Usually those links will lead the visitor down the path toward conversion, not to a more generic home page. Using the Contact Us page, as Jon suggests, is not necessarily a good idea. It's best to direct click to a page the expands on the offer presented by the ad itself, not a general purpose Contact Us page.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Is it standard practice to have a link to AdWords page on a home p

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Thanks, Pete and Jon

The client paid the previous design company for a PPC campaign which included this website: http://macegroup.co.za. I haven't been given access to the back-end as yet so I am drawing conclusions from the source.

On the service provider's website is the following statement:

"We don’t sell PPC to clients in the true sense of the word. We guarantee click through over a certain period and then bundle packages forming a total campaign for our clients. Our specialist team of Campaign Managers continuously monitor and tweak your campaign to ensure the best possible results"

Everything that you've said made sense and in accordance with my limited understanding of PPC so I'm finding it difficult to understand what exactly has been sold to this client under the umbrella of PPC that's not PPC "in the true sense of the word".

Again, thanks for your assistance.