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Is it possible to view the placements for Display Ad impressions?

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# 1
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Hi,

 

This is the first time I am trying out the display network so I am a lot confused & got lot of queries. I am currently running Search & Display Select campaign with very limited keywords. CTR is above 5% in search network & got a lot of impressions in GDN but no clicks. 

 

1. Is it possible to view where my ads are placed in GDN for the recorded impressions.

2. I have enabled automatic bids for adwords to receive maximum clicks. So adwords is bidding high for search network. My question is will the same bids will be carried over to GDN as well. If yes is it possible to alter the bidding for GDN alone (I tried & I could not find any field for this)

3. Is it wiser to use same ads for GDN as well. Or should I have to try Display planner.

 

Thanks in advance.

Rajkumar S

 

 

 

2 Expert replyverified_user
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Accepted by topic author Raj K
September 2015

Re: Is it possible to view the placements for Display Ad impressions?

Top Contributor
# 2
Top Contributor

Hello;

These are good questions;

Let start from the last one: I would advise to create image ads for display;

In secrch with display  select you cannot set a separate bid for the "display part"

And last; no preview tool for the display network;

 

I recommend this article on the search and display select;

 

Search Network With Display Select – Should Small Businesses Use It?

Read also this introductory to search and display select;

 

https://support.google.com/adwords/answer/3437721?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Raj K
September 2015

Re: Is it possible to view the placements for Display Ad impressions?

Top Contributor
# 2
Top Contributor

Hello;

These are good questions;

Let start from the last one: I would advise to create image ads for display;

In secrch with display  select you cannot set a separate bid for the "display part"

And last; no preview tool for the display network;

 

I recommend this article on the search and display select;

 

Search Network With Display Select – Should Small Businesses Use It?

Read also this introductory to search and display select;

 

https://support.google.com/adwords/answer/3437721?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Is it possible to view the placements for Display Ad impressions?

Top Contributor
# 3
Top Contributor

Hello,

 

Just a small addition to what Moshe said above, you can switch from this campaign type (i.e. Search with Display Select) to Search Network only if you want, in case you are not satisfied with the automated bidding for Display network because that's the way this campaign type works.

 

If you want to manage Display network separately, you might first analyse the data thoroughly and then make a switch if needed. Doing this will help you to create Display campaign separately and manage the bidding, placements and all other possible combinations individually. This is just an alternative.

 

My 2 cents!

Pankaj

Re: Is it possible to view the placements for Display Ad impressions?

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# 4
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Thank you so much for the insights & links.

Regards,
Rajkumar S

PS: Switching back to Search Network Only, gonna setup GDN separately with image ads.