Is it possible to set keyword in Universal App campaign?
I saw one campaign which a person set few keywords in their Universal App.
This is because I saw some clients set keywords themselves.
And I read some article that app developer is available to add keywords via developer console and google play.
Is this trustful article?
Have a nice day!
Re: Is it possible to set keyword in Universal App campaign?[ Edited ]
December 2015 - last edited December 2015
universal-app-campaigns do not
use advertiser-specified keywords.
universal-app-campaigns can use keyword-exclusions --
but otherwise use the independent-lines-of-text and
app listing details to help assign relevancy and allow
google to automatically create keywords and ads.
there are other mobile campaign-types that do use keywords --
while these offer much more control they also tend to require
much more configuration and a higher degree of advertising
and marketing insight with respect to apps.