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Is it possible to set keyword in Universal App campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi! All!

 

I saw one campaign which a person set few keywords in their Universal App.

 

This is because I saw some clients set keywords themselves.

 

And I read some article that app developer is available to  add keywords via developer console and google play.

 

 

Is this trustful article?

 

Thank you

 

Have a nice day!

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Jaehyeon K
December 2015

Re: Is it possible to set keyword in Universal App campaign?

[ Edited ]
Top Contributor
# 2
Top Contributor

universal-app-campaigns do not

use advertiser-specified keywords.

universal-app-campaigns can use keyword-exclusions --
but otherwise use the independent-lines-of-text and
app listing details to help assign relevancy and allow
google to automatically create keywords and ads.

there are other mobile campaign-types that do use keywords --
while these offer much more control they also tend to require
much more configuration and a higher degree of advertising
and marketing insight with respect to apps.

see also
https://support.google.com/adwords/topic/3119119
https://support.google.com/adwords/answer/2567043

https://support.google.com/adwords/answer/1722124

 

Re: Is it possible to set keyword in Universal App campaign?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Celebird Smiley Happy

Thank you for your clear answer Smiley Happy

Is it possible to set keyword in Universal App campaign?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Celebird

 

Can you tell me about the other mobile campaign type which use keywords?

Thank You

Is it possible to set keyword in Universal App campaign?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

How do I know what keywords to exclude if I can't tell where my ad is being displayed?

Is it possible to set keyword in Universal App campaign?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hi Nicholas.

 

Currently you cannot exclude keywords and you won't know search term from UAC.