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Is it possible to run dynamic “remarketing” based on product feed and target ad to people who weren’

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,
Is it possible to run dynamic “remarketing” based on product feed and target ad to people who weren’t on client side. Additionally I would like to optimize GDN based on best-sellers products – this data is aviable in GAP with Enhanced Ecommerce. Of course AdWords is linked with GA.


To make it clear my question regards dynamic creatives from product feed. It is not about “dynamic creatives” which has different call to action, color of background,products on it etc.

1 Expert replyverified_user
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Accepted by topic author Navya C
August 2016

Re: Is it possible to run dynamic “remarketing” based on product feed and target ad to people who we

Rising Star
# 2
Rising Star
Hi Navya,

Great question!

Dynamic remarketing campaigns will only target people who have been on your client's website. In order for the remarketing cookie to be added to someone's browser they must first visit the website.

To answer your question about optimizing GDN based on best-sellers products: You could create a custom audience in Google Analytics of people who have visited specific product pages, import that list into Google AdWords, and target those people on the GDN.

Does that answer your questions?

Best,

John

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Marked as Best Answer.
Solution
Accepted by topic author Navya C
August 2016

Re: Is it possible to run dynamic “remarketing” based on product feed and target ad to people who we

Rising Star
# 2
Rising Star
Hi Navya,

Great question!

Dynamic remarketing campaigns will only target people who have been on your client's website. In order for the remarketing cookie to be added to someone's browser they must first visit the website.

To answer your question about optimizing GDN based on best-sellers products: You could create a custom audience in Google Analytics of people who have visited specific product pages, import that list into Google AdWords, and target those people on the GDN.

Does that answer your questions?

Best,

John

Re: Is it possible to run dynamic “remarketing” based on product feed and target ad to people who we

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hello @Navya,

The purpose of dynamic remarketing is not just to show ads to people who have been cookied from visiting a website or landing page, but to show users the products or services in particular they looked at on a website. Thus, it would not make sense to be able to show dynamic remarketing ads to those who have never been to your client's website.

Let me know if that helps!

Nick

Re: Is it possible to run dynamic “remarketing” based on product feed and target ad to people who we

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank you Nick. It was indeed helpful

Re: Is it possible to run dynamic “remarketing” based on product feed and target ad to people who we

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank you John. Great answer. Smiley Wink