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Is it possible to have 2 adgroups containing ads to different web site, with the same keywords?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

We are wondering if this is possible to have 2 adgroups containing ads to different web site, but using the same keywords? We ask because we would like to advertise our Amazon listing and also our own web page via adwords.

Thanks.

Thanks.

1 Expert replyverified_user

Is it possible to have 2 adgroups containing ads to different web site, with the same keywords?

Top Contributor
# 2
Top Contributor

Hi Truca,

 

You can, but only one of your ads will show for any search query. One ad group will start to dominate because of a higher CTR, and the other will get little or no impressions.

The best way is to give each URL its own campaign, and give them different ad schedules or locations, to see which performs best.