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Is Headline 2 of expanded text ads mandatory?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Community,

Is it OK to use only Headline 1 of expanded text ads? Or is it mandatory to make use of Headline 2 as well?

This question relates to what will be required of advertisers on Feb 1, 2017 should they need to change an existing ad, or create a new, similar, one. 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author John H
September 2016

Re: Is Headline 2 of expanded text ads mandatory?

Top Contributor
# 3
Top Contributor

Hi John,

 

Headline 2 is required when we talk about expanded text ads, otherwise you will not be able to save your ad. And for regular standard text ads, this is the official announcement:-

 

Screenshot_1.png

 

Hope this helps!

Pankaj

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Is Headline 2 of expanded text ads mandatory?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi John,

 

If you're going to be using the Expanded Text Adverts, then you're required to fill in both headlines as well as the description.

 

Hope this helps,

 

Marked as Best Answer.
Solution
Accepted by topic author John H
September 2016

Re: Is Headline 2 of expanded text ads mandatory?

Top Contributor
# 3
Top Contributor

Hi John,

 

Headline 2 is required when we talk about expanded text ads, otherwise you will not be able to save your ad. And for regular standard text ads, this is the official announcement:-

 

Screenshot_1.png

 

Hope this helps!

Pankaj