Is Double Click for me?
I just can't understand if Double Click is for me or not. I have a small ecommerce where I sell my own products. My budget is limited and I just want to do the best use of it.
Re: Is Double Click for me?
Hi Fred R,
Though this is slightly off topic, I wanted to share my thoughts. Doubleclick Search (I assume you aren't referring to display) has great features to manage huge inventory and bid strategically to get a better ROI. However, it is a paid tool firstly and meant for large advertisers and agencies that have numerous accounts across different platforms like AdWords, Bing, FB, Baidu, and Yahoo.
There could be a different opinion, but given the size of your inventory and marketing budget, I'd stick to AdWords and work towards optimizing for better ROI.