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Is Double Click for me?

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# 1
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I just can't understand if Double Click is for me or not. I have a small ecommerce where I sell my own products. My budget is limited and I just want to do the best use of it.

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Is Double Click for me?

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# 2
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Hi Fred R,

 

Though this is slightly off topic, I wanted to share my thoughts. Doubleclick Search (I assume you aren't referring to display) has great features to manage huge inventory and bid strategically to get a better ROI. However, it is a paid tool firstly and meant for large advertisers and agencies that have numerous accounts across different platforms like AdWords, Bing, FB, Baidu, and Yahoo.

 

There could be a different opinion, but given the size of your inventory and marketing budget, I'd stick to AdWords and work towards optimizing for better ROI.

 

Sumanth

Sumanth Sridhar