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International adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have listed many regions for telephone services including outside of Canada, internationally. HOw do I know if those regions will see my ad? Thanks

1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by Ahmed Ali (Collaborator ✭ ☆ ☆)
September 2015

Re: International adwords

Badged Google Partner
# 2
Badged Google Partner
Stephanie.

There are three ways
1) Measuring Geographical Performance
2) Using the Dimensions Tab for Geographic or use Locations
3) Using Google Analytics - Geographic data

1) You can use "Measuring geographic performance"
https://support.google.com/adwords/answer/2453994?hl=en

View your ads’ geographic performance to better understand how your ads are doing in different locations.

Location reports in AdWords can show the places where your customers are physically located, or the locations they showed interest in.

If you use location extensions, you can use the distance report to see how your ads performed in varying distances from your business.


2) You can also use the Dimensions tab to see more geographic data and user location data:
Great article here
https://www.en.adwords-community.com/t5/User-Articles/What-is-the-Dimensions-tab-and-how-can-I-use-i...

Geographic - The Geographic section within the Dimensions tab allows you to quickly see which countries, regions or even cities or involved in your campaign and to what effect. Sorting your stats by ROI related statistics (such as cost per conversion, total conversions, etc) will help you see which areas are bringing in the majority of your business, you can then decide whether you want to segregate specific areas and assign them a separate budget while making the campaign itself relevant to that particular area. So if I have a business in the United Kingdom, analyse the Geographic section of the Dimensions tab and identify that London is contributing to over 75% of my revenue then I would dedicate a campaign to London while focusing ads, keywords, etc, to the London market. This is just one example of many when reviewing this data, you need consider your own marketing goals and then use the information appropriately whether it to be exclude areas that aren't performing for you or to push the one that are.


User locations - Similar to the Geographic Dimension, User locations gives you information of where the user is actually based when viewing your ad rather than what he or she is actually looking for. So if I searched "California hotels" for example the Geographic Dimension would record my date to be related to California whereas the User location Dimension pinpoints my actual location (being the UK) instead.


3) And lastly if you have Google Analytics you can view Geographical Data in Analytics
https://support.google.com/analytics/answer/2494900?hl=en

Hope that helps

View solution in original post

Marked as Best Answer.
Solution
Accepted by Ahmed Ali (Collaborator ✭ ☆ ☆)
September 2015

Re: International adwords

Badged Google Partner
# 2
Badged Google Partner
Stephanie.

There are three ways
1) Measuring Geographical Performance
2) Using the Dimensions Tab for Geographic or use Locations
3) Using Google Analytics - Geographic data

1) You can use "Measuring geographic performance"
https://support.google.com/adwords/answer/2453994?hl=en

View your ads’ geographic performance to better understand how your ads are doing in different locations.

Location reports in AdWords can show the places where your customers are physically located, or the locations they showed interest in.

If you use location extensions, you can use the distance report to see how your ads performed in varying distances from your business.


2) You can also use the Dimensions tab to see more geographic data and user location data:
Great article here
https://www.en.adwords-community.com/t5/User-Articles/What-is-the-Dimensions-tab-and-how-can-I-use-i...

Geographic - The Geographic section within the Dimensions tab allows you to quickly see which countries, regions or even cities or involved in your campaign and to what effect. Sorting your stats by ROI related statistics (such as cost per conversion, total conversions, etc) will help you see which areas are bringing in the majority of your business, you can then decide whether you want to segregate specific areas and assign them a separate budget while making the campaign itself relevant to that particular area. So if I have a business in the United Kingdom, analyse the Geographic section of the Dimensions tab and identify that London is contributing to over 75% of my revenue then I would dedicate a campaign to London while focusing ads, keywords, etc, to the London market. This is just one example of many when reviewing this data, you need consider your own marketing goals and then use the information appropriately whether it to be exclude areas that aren't performing for you or to push the one that are.


User locations - Similar to the Geographic Dimension, User locations gives you information of where the user is actually based when viewing your ad rather than what he or she is actually looking for. So if I searched "California hotels" for example the Geographic Dimension would record my date to be related to California whereas the User location Dimension pinpoints my actual location (being the UK) instead.


3) And lastly if you have Google Analytics you can view Geographical Data in Analytics
https://support.google.com/analytics/answer/2494900?hl=en

Hope that helps