Internal search results page as landing page, affecting rank?
For a lot of my ads, I am using an internal search results page as landing page. The Destination URL would look like this:
Is this an OK way to create a quick "landing page" for and ad, or will it affect rank or quality score?
Best regards, Arne
Re: Internal search results page as landing page, affecting rank?[ Edited ]
September 2015 - last edited September 2015
This is OK. You can do and go ahead but few consideration keep in mind. it is quite necessary that you should define the landing page experience elements of search result page as landing page. If you are satisfied according to basic landing page quality parameter as given https://support.google.com/adwords/answer/2404197?hl=en . You can absolutely do it. Your landing page experience affects not only your Quality Score, but also your Ad Rank and advertising costs.
Hope it will Help You