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Internal search results page as landing page, affecting rank?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

For a lot of my ads, I am using an internal search results page as landing page. The Destination URL would look like this:

http://www.domain.com/catalogsearch/result/?q="Productcategory"

 

Is this an OK way to create a quick "landing page" for and ad, or will it affect rank or quality score? 

 

Best regards, Arne

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Arne Michal P
September 2015

Re: Internal search results page as landing page, affecting rank?

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Arne,

This is OK. You can do and go ahead but few consideration keep in mind. it is quite necessary that you should define the landing page experience elements of search result page as landing page. If you are satisfied according to basic landing page quality parameter as given https://support.google.com/adwords/answer/2404197?hl=en . You can absolutely do it. Your landing page experience affects not only your Quality Score, but also your Ad Rank and advertising costs.

Hope it will Help You

Cal Lodh
Thanks

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Arne Michal P
September 2015

Re: Internal search results page as landing page, affecting rank?

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Arne,

This is OK. You can do and go ahead but few consideration keep in mind. it is quite necessary that you should define the landing page experience elements of search result page as landing page. If you are satisfied according to basic landing page quality parameter as given https://support.google.com/adwords/answer/2404197?hl=en . You can absolutely do it. Your landing page experience affects not only your Quality Score, but also your Ad Rank and advertising costs.

Hope it will Help You

Cal Lodh
Thanks

Re: Internal search results page as landing page, affecting rank?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi, thanks a lot for your reply! Will continue working with internal search then

Best,
Arne