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Inter capitalization use or not?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can we use inter capitalization for description text.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Inter capitalization use or not?

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hello MdAzhar,

Welcome to AdWords Community.

No, you can't  use the inter-capitalization - Exceptions Allowed. (Initial Capitalization is allowed i.e First letter of very word  )in the Title and Description Lines. Also make sure you are not using the capitalized words except acronyms and abbreviations.

Intercapitalizations.png


Effective ways of writing an enticing and compelling ad copies, You can read more on this here.
https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/7-Tips-on-How-to-Write-Compelling...

Hope this Helps.
- Prashanth Reniguntala

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Inter capitalization use or not?

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hello MdAzhar,

Welcome to AdWords Community.

No, you can't  use the inter-capitalization - Exceptions Allowed. (Initial Capitalization is allowed i.e First letter of very word  )in the Title and Description Lines. Also make sure you are not using the capitalized words except acronyms and abbreviations.

Intercapitalizations.png


Effective ways of writing an enticing and compelling ad copies, You can read more on this here.
https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/7-Tips-on-How-to-Write-Compelling...

Hope this Helps.
- Prashanth Reniguntala

Re: Inter capitalization use or not?

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
Hi Azhar,

No, Inter capitalization is not allowed. Please go through the link below for more information on Editorial & professional Requirements (Check: Capitalization).

https://support.google.com/adwordspolicy/answer/6021546

Hope that helps you !

Re: Inter capitalization use or not?

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
Yes, there are certain exceptions to use Inter capitalization, but you have to request a review for that to be approved. You can find all the information in the above provided link.

Re: Inter capitalization use or not?

[ Edited ]
Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Hello MdAzhar,

Here I'm totally agree with Mr.Prashanth inter-capitalization is allowed only for first letter of each word.

Re: Inter capitalization use or not?

Rising Star
# 6
Rising Star
Agree with Prashanth on this. Inter capitalization is very much allowed in our ad messaging. You can capitalize the alphabet of every word in your ads and sometimes even full words can be used in capitals but this is only when you are using Brand names or Copyright material that is registered in Caps.

The links should help you understand this better. Do give them a read.

Cheers!

Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
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