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Inserting Alt text in the google remarketing code

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

My question is: Is it safe to insert Alt Tag in the Google Remarketing Code?

 

Raven Site Audit tool is detecting a missing Alt tag "issue" within the Google Remarketing Code specifically in this script:

 

<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/921405372/?value=0&amp;guid=ON&amp;script=0"/>

 

Knowing that this does not directly impact organic ranking. I'm curious to know if it is going to affect anything if we insert an alt text let's say alt="google remarketing" ?

 

Thanks!

 

 

2 Expert replyverified_user

Re: Inserting Alt text in the google remarketing code

Top Contributor
# 2
Top Contributor
Hello;
I would not recommend modifying the code.
Its sole purpose is to serve as remarketing code, and modifying it does not provide any added value.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Inserting Alt text in the google remarketing code

[ Edited ]
Rising Star
# 3
Rising Star

No - you should never put alt text in tracking pixel image tags. This is one of those "facts" floating around reinforced by automated checking tools. Alt text are for providing information to people who, due to technology or handicap, cannot see or interpret the graphic.  It's for people and for telling search engines more about what people will see in the image.  Search engines recognize the difference and don't expect to see alt text in tracking pixels.  The W3C standard is to NOT put anything in alt text for tracking pixels.

According to the W3C HTML5 standard: "4.7.1.1.17 An image not intended for the user... 

If an img element is being used for purposes other than showing an image, e.g. as part of a service to count page views, use an empty alt attribute."

 

In fact, adding alt text in the past has been seen by many as "black hat" - and it can confuse screen readers (that have long ago been taught that 1x1 gifs can be safely ignored) and probably scored as spammy behavior by search engines.

 

 

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

Inserting Alt text in the google remarketing code

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi-

 

Not having any ALT value throws an error in scanning tools. All they "see" is that there's an image without an ALT. Note that the above text you provided says to use "an empty alt attribute." for layout type images. An empty ALT (alt="") is not the same as omitting the ALT. By adding an empty ALT your indicating to scanning apps that the ALT is intentionally missing descriptive text and hasn't been accidentally omitted. 

 

When tracking and marketing code from the likes of Google and Facebook omitt the ALT tag they cause false errors. End of the world no, but it requires developers like me to stop and explain why this is happening. Not a very considerate thing to do, imho.

 

Inserting Alt text in the google remarketing code

[ Edited ]
Rising Star
# 5
Rising Star

@Kevin R I certainly understand your frustration.  But if a scanning tool does not follow the W3C standard, the fault is not with Google and Facebook.  This is "poor scanning" not a false error.  

For example, I still have to explain—mutliple times a year—that "meta keywords" are not only ignored but may be a negative ranking signal, no matter what the SEO scoring tool de jure you may be using.  But I don't add them into the site.

 

Alt text is first and foremost for accessibility.   If you have a graphic bar with alt="blue graphical bar for a really great keyword keyword keyword" you hurt visitors with visual impairment using accessible browsers AND you are spamming.  Well-crafted alt text can also help SEO, but it is for people first.  Leaving it blank is a good signal that it is structural or tracking,  

 

 

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

Inserting Alt text in the google remarketing code

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

"use an empty alt attribute" means exactly what the first poster indicated; adding alt="" to the image tag.

Inserting Alt text in the google remarketing code

Top Contributor
# 7
Top Contributor

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Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’