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Initial Bid Strategy for a Fresh Campaign

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

I know that CPA is not a good bid strategy unless your campaign has over 30 conversions.

 

So, what is a good bid strategy for a campaign that JUST got started.

 

I was told Manual is the only way to go since that would allow Google to gather historical info if one decides to do Auto Bid Strategies ike maximize clicks.

 

Thoughts?

 

Thanks!!

Initial Bid Strategy for a Fresh Campaign

Badged Google Partner
# 2
Badged Google Partner

I might try maximize clicks first, if this is a brand new account and you don't yet have any idea what the market is yet.

Tom