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Individual targeting items

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# 1
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You can have up to 20,000 individual targeting items (including keywords) per ad group and as many as 5 million individual targeting items in your account.

 

What counts as an "individual targeting item", and is there an easy way to count how many you have in total in your account? I'm re-structuring a quite large account and need to leave room to expand, so I have to take this limit into account...

 

Regards!

1 Expert replyverified_user

Re: Individual targeting items

Top Contributor
# 2
Top Contributor

Hmm...Interesting...

At the time when the AdWords product managers set those limits, I think they considered the numbers to be "infinite"... Smiley Surprised

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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