Individual targeting items
You can have up to 20,000 individual targeting items (including keywords) per ad group and as many as 5 million individual targeting items in your account.
What counts as an "individual targeting item", and is there an easy way to count how many you have in total in your account? I'm re-structuring a quite large account and need to leave room to expand, so I have to take this limit into account...
Re: Individual targeting items
At the time when the AdWords product managers set those limits, I think they considered the numbers to be "infinite"...
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