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Incremental Clicks - Display Network

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# 1
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Hello everyone,

 

I am working my way through the Google Display Network exam guide, and have come across something called "Incremental Clicks". 

 

I have read into this more, and I don't think I understand, can someone please explain this to me(words or diagrams) and explain how it links with the GDN Ad Auction.

 

Thanks in advance Smiley Tongue

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Accepted by MosheTLV (Top Contributor)
May 2016

Re: Incremental Clicks - Display Network

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# 2
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Hi Jordan,

You can refer to the following link:

https://support.google.com/adwords/answer/2996564?hl=en

In short, If you would have received 10 clicks in position 1 and 8 clicks on position 2 then the 2 extra clicks are considered 'incremental clicks'. It is these clicks that you would pay 1c more for than then lower ranked position. For the 8 clicks you would have received either way you pay the price for pos 2 (even though you in pos 1).

Good Luck

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
May 2016

Re: Incremental Clicks - Display Network

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# 2
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Hi Jordan,

You can refer to the following link:

https://support.google.com/adwords/answer/2996564?hl=en

In short, If you would have received 10 clicks in position 1 and 8 clicks on position 2 then the 2 extra clicks are considered 'incremental clicks'. It is these clicks that you would pay 1c more for than then lower ranked position. For the 8 clicks you would have received either way you pay the price for pos 2 (even though you in pos 1).

Good Luck

Re: Incremental Clicks - Display Network

[ Edited ]
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# 3
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Hi @Clynton M
Thanks for the reply, however the link you included, is the one I have been reading, and I am struggling to understand. I think I have got my head around what Incremental Clicks are, but am still unsure how this relates to the GDN ad auction.

Re: Incremental Clicks - Display Network

Top Contributor
# 4
Top Contributor
Hi Jordan,

I am not quite sure that *incremental clicks* or simply *incremental* would be AdWords terms, they are common English, where incremental is a synonym of additional, sounding a bit more professional. More precisely incremental refers to a small positive or negative change in the value of a particular variable.

Best,
Lakatos

Re: Incremental Clicks - Display Network

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# 5
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Hi Lakatos,

Right okay, this makes much more sense! Thank you for taking the time to explain Smiley Happy