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Increasing impressions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi! I have a problem about impressions. This is the data yesterday. There was a huge difference between the impressions of keywords, which was 39 as opposed to 2330, which was the impressions of ads. This effects a lot the CTR (0.47%)

Can anyone explain me what are the possible reasons?

Moreover, the average position of all ads was 1.0 but when I've searched on google recently, there was not any impression of my ads on the first page result.

What are the causes and how can I fix it?

Thank for your help!

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1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Phan L
May 2016

Re: Increasing impressions

Top Contributor
# 2
Top Contributor

Hi @Phan L,

 

It seems, you have created a Search with display select campaign type. That's why You are seeing
-- the Avg position is 1.and you are not able to see the Ads in serach network
- -the keyword has less impression than Ads. Pls click on Display network tab and where you can see the Keywords Impression that serves in Google Display network

 

Thus, I suggest you to change it from Search with display select to Search Network only campaigns.

 

Pls read : Search Network With Display Select – Should Small Businesses Use It?

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Phan L
May 2016

Re: Increasing impressions

Top Contributor
# 2
Top Contributor

Hi @Phan L,

 

It seems, you have created a Search with display select campaign type. That's why You are seeing
-- the Avg position is 1.and you are not able to see the Ads in serach network
- -the keyword has less impression than Ads. Pls click on Display network tab and where you can see the Keywords Impression that serves in Google Display network

 

Thus, I suggest you to change it from Search with display select to Search Network only campaigns.

 

Pls read : Search Network With Display Select – Should Small Businesses Use It?

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Increasing impressions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you so much for your useful help. I'll fix it as your suggestion. Even when I called local google support center, they couldn't find the exact reason immediately. Thank you!