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In-market audience

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# 1
Visitor ✭ ✭ ✭

Hello everyone,


I am new to Google AdWords, and I am trying to setup display network campaign for agricultural products with CPM for brand awareness.

But  I don't find the category for selecting affinity audiences. 

Can anybody explain me, how can I choose the right category for agriculture or I am in the wrong direction of choosing the category?

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Accepted by topic author PolyMath
June

In-market audience

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# 2
Top Contributor

They don't have affinity or in market audiences for every category.  Try "topics" or "interests".  You can also use keywords to target your display campaign.

 

I usually choose several different targeting methods and put them in different ad groups to test each one separately.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author PolyMath
June

In-market audience

Top Contributor
# 2
Top Contributor

They don't have affinity or in market audiences for every category.  Try "topics" or "interests".  You can also use keywords to target your display campaign.

 

I usually choose several different targeting methods and put them in different ad groups to test each one separately.