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In keyword planner, what are the best keywords to select for the plan ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I'm confused to select which keyword for my campaign ?

 

There are keywords which have high monthly searches but low competition and there are keywords with low monthly searches but high competition volume.

 

Which one is best for me if I dont only need visitors but serious visitors who can purchase what I'm offering. 

 

Please advise, I'll be thankful to you.

 

 

1 Expert replyverified_user

In keyword planner, what are the best keywords to select for the plan ?

Rising Star
# 2
Rising Star

Hi,

 

This is the very sensitive area you need to work on. The selection of appropriate keywords based on your goals and services will yield maximum ROI.

 

If the goal is sale then use such keywords which have buying intent like buy sports shoes, sports shoes online instead of generic terms like sports shoes.

So use mixed variation where you can have searches as well as conversion intent.

 

Then rest will be your keywords match types and negative keywords.


Regards
Archit, AdWords Rising Star, Community Profile
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In keyword planner, what are the best keywords to select for the plan ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Archit,

 

I'm doing the same as you advised. 

 

But still I can't differentiate which to select High Competition Keywords or High searches Keyword, can you guide me on this then...

 

Thanks..