AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.3K members online now
4.3K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

In Initial Stage what type of keyword phrase is preferable for ADS

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For a Newly starter business which type keywords phrase we will target to get more traffic and clicks.

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Partha D
September 2015

Re: In Initial Stage what type of keyword phrase is preferable for ADS

Badged Google Partner
# 2
Badged Google Partner

Hello Partha D,

welcome to the Adwords community forum!

I would recommend you to start here:

New advertiser? Start here

 

You can find specific articles about keywords and ads here:

Tips for creating successful text ads
How keywords work

 

Alex

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Partha D
September 2015

Re: In Initial Stage what type of keyword phrase is preferable for ADS

Badged Google Partner
# 2
Badged Google Partner

Hello Partha D,

welcome to the Adwords community forum!

I would recommend you to start here:

New advertiser? Start here

 

You can find specific articles about keywords and ads here:

Tips for creating successful text ads
How keywords work

 

Alex

Re: In Initial Stage what type of keyword phrase is preferable for ADS

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Hello Partha,

Welcome to adwords community Smiley Happy

With high quality & relevant keywords for your advertising campaign can help you reach the customers. Here's a video that can help you - https://www.youtube.com/watch?v=EXqWWC6v1is

Hope that help,

Thanks,
Kaushik

Re: In Initial Stage what type of keyword phrase is preferable for ADS

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Should I use Broad match keywords to get more Click and Traffic to the website or I will use Broad Match Modifier. As by using Broad match we can get some irrelevant traffic. What you prefer.

Re: In Initial Stage what type of keyword phrase is preferable for ADS

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

Hi Partha,

 

You should use a combination of Broad Match Modifiers, Phrase & Exacts. Dont rely only on BMM's. They can also eat up your budget. If you can add a lot of negatives, research a lot of them, then you can only use BMM's. But remember this that BMM's can be good if you are good in your research. Adding two word BMM's generally  lead to irrelevant traffic, but about 3-4 word BMM's lead to more quality traffic.

 

Decide your strategy, research as much as possible and then take your decisions.

 

Hope this helps!Man Very Happy

Re: In Initial Stage what type of keyword phrase is preferable for ADS

Badged Google Partner
# 6
Badged Google Partner

I prefer to use only Broad match modifier because search terms that are synonyms or related searches won't trigger your Ads. If you want to get relevant traffic use rather Broad match modifier if you want to do some keyword research use Broad Match keywords.

More information:

Using keyword matching options


Alex