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Impression Share on Branded Terms

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I noticed the impression share for my branded terms is 22%?

 

I haven't noticed any particular competitor.

 

How cn be possible?

1 Expert replyverified_user

Re: Impression Share on Branded Terms

Rising Star
# 2
Rising Star

@Simone P

 

It could be a couple of different things. Budget and ad rank come to mind.  Are these broad match keywords? That could be another reason. There are column metrics you can add that tells you how much you are losing and why. It's in the competitive metric section.

Re: Impression Share on Branded Terms

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
Hi Simone,

Agree with David, You can also add your brand name in exact match. This will also help you to increase your Impression Share for Exact Match Keyword.

Thanks,
Anand