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Impression Based Retargeting

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# 1
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Hello,

Does Adword allow - Impression based retargeting - cookies in the image ads?

Or does that have to be done on double click?

 

Thank you

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Impression Based Retargeting

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# 2
Top Contributor

Hi jlynch-401,

 

I could be wrong, but I have not seen this option for retargeting. You can limit the number of remarketing impressions shown to each user, but I have not seen an option to retarget based on impressions but not clicks.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Impression Based Retargeting

Top Contributor
# 2
Top Contributor

Hi jlynch-401,

 

I could be wrong, but I have not seen this option for retargeting. You can limit the number of remarketing impressions shown to each user, but I have not seen an option to retarget based on impressions but not clicks.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Impression Based Retargeting

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# 3
Visitor ✭ ✭ ✭

Hi if you refer to adding the remarketing code to image ads served not by adwords, lets say you pixel fires on an pop-under on other site not on your domain. the answer mostly is yes although you must remember the quality here has an impact and you might be remarketing to low quality visitors with high pricing.