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Implementing Remarketing Code

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello!

 
What is the proper way of implementing code into your website when you want to do Remarketing? Do you first replace the one line of your Analytics code and then ALSO add the Remarketing tag supplied from AdWords into your HTML coding on every page of your site? I just want to make sure I do this correctly the first time..
 
Thanks Smiley Happy
2 Expert replyverified_user

Re: Implementing Remarketing Code

Zee Community Manager
Community Manager
# 2
Zee Community Manager
Community Manager

HI 

 

Thank you for your question. You might want to review this thread where our Top Contributors as well as Rising Stars provided great answers. 

 

Best,

Zee
G+

Re: Implementing Remarketing Code

Top Contributor
# 3
Top Contributor

Hi CubicIce,

 

Leave the Analytic code on the page or you won't be able to track your traffic.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Implementing Remarketing Code

Top Contributor
# 4
Top Contributor
Hi CubicIce,

I have implemented the re marketing code through Google Adwords.and still i am running the campaigns through it.

Thanks
Rakesh Kumar
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Implementing Remarketing Code

[ Edited ]
Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆

Remarketing with Google Analytics lets you set the foundation for your remarketing lists by replacing just one line (one time) of your Google Analytics tracking code. With that one line in place, you can then create as many different remarketing lists as you like, and not be bothered with any additional changes to your code.

Once you have made that change, Google Analytics collects the information it normally does, as well as the DoubleClick cookie when that cookie is present.

This change is compatible with both the synchronous and asynchronous versions of the tracking code.


To implement remarketing in your analytics code, replace the line :

ga.src=('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';

with the line :

ga.src=('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js';


http://support.google.com/analytics/answer/2611268?hl=en
http://support.google.com/analytics/answer/2444872

 

Any remarketing list that you create in Analytics and then make available to an AdWords account thereafter functions in AdWords in the same fashion as any remarketing list created within AdWords.

 

You can create Remarketing Lists in Google Analytics
http://support.google.com/analytics/answer/2611404?hl=en&ref_topic=2611283


Use Your Remarketing Lists in Adwords :
http://support.google.com/analytics/answer/2611291?hl=en&ref_topic=2611283

 

When you make this Google Analytics update to your tracking code, you also need to update your privacy policy.
http://support.google.com/analytics/answer/2700409?rd=1

** I´am learning Adwords and find it very interesting.
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