AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5.4K members online now
5.4K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Impact on campaign on relaunching website

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

Are there any impacts to active campaigns if we relaunch our website apart from potentially needing to update URLs? We are moving to a new platform and new hosting provider.

 

Thanks

 

1 Expert replyverified_user

Re: Impact on campaign on relaunching website

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi Rebecca S and welcome,

 

You shouldn't see too much of an impact on the campaigns if the domain is staying the same and the URL's are the only thing changing. I'm assuming the topic of the content is going to be the same so this shouldn't matter much.

 

You ad history will be reset as you need to edit the ads URL's but I've generally found this to only have a small impact initially then will stabilize shortly after.

 

I hope this information helps you.

Re: Impact on campaign on relaunching website

Top Contributor
# 3
Top Contributor

Wouldn't it be better to use a redirect?

 

Check Pete's interesting solution in the following discussion.

Page Redirection Will effect to quality score

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’