Impact on campaign on relaunching website
Re: Impact on campaign on relaunching website[ Edited ]
May 2013 - last edited May 2013
Hi Rebecca S and welcome,
You shouldn't see too much of an impact on the campaigns if the domain is staying the same and the URL's are the only thing changing. I'm assuming the topic of the content is going to be the same so this shouldn't matter much.
You ad history will be reset as you need to edit the ads URL's but I've generally found this to only have a small impact initially then will stabilize shortly after.
I hope this information helps you.
Re: Impact on campaign on relaunching website
Wouldn't it be better to use a redirect?
Check Pete's interesting solution in the following discussion.
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