AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

1.7K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Im a beginner

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi i just started with google adwords and im confused, i udnerstand the keyword concept as it drives traffice to your website, but what do you do with the keywords. Do you copy and paste them on your website? Or do you type in your website and it automatically links up, by the way any tips are helpful.

1 Expert replyverified_user

Re: Im a beginner

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner
 
Tom

Re: Im a beginner

Google Employee
# 3
Google Employee

Hi there, 

 

Welcome to the Community! 

 

Ther are some brilliant resources there from Thomas, which will hopefully make things a little clearer for you. 

 

In relation to your query about keywords, how the basic process works is that you pick out some keywords that describe your business and bid on them for the opportunity for your ad to show on the Google search page when users search on Google for those keywords. This is commonly referred to as the Ad Auction

 

Hope this helps!

 

A.