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If we are bidding for a keyword, why is there only one ad showing?

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# 1
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 If we are bidding for a keyword, why is there only one ad showing on the page? (in display network)?

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Re: If we are bidding for a keyword, why is there only one ad showing?

Top Contributor
# 2
Top Contributor
HI Firouzah L,

The number of ads on a GDN website depends on the owner of that website. The owner basically rents out spaces on his website to Google via a program called AdSense.
The number of spaces rented out, therefore, depend on the owner.

Please let me know if you need more clarity on this! Smiley Happy
Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!

Re: If we are bidding for a keyword, why is there only one ad showing?

Rising Star
# 3
Rising Star
Hi Firouzeh,

Ideally, when your ad enters an ad auction for a placement on the Display network, it takes into consideration the Image ad sizes that you are using or rather targeting the placements with. This is something you can achieve or look to do over time once you have ran the campaign for a good amount of time.

Now, the other factor that matters here is the number of ad slots and their respective sizes that website owner has included in the Adsense program. If there are just a few ad slots or just even one ad slot on the owners website, then the ad copy that wins the ad auction will be the only one shown there.

If the owner had multiple ad slots on his/her website, then there is the possibility of more than one ad copy appearing on the website.

This is the reason that Google AdWords & experts recommend that we make use of all the ad sizes available to maximize visibility and then over time as the campaign accumulates data, we should narrow down on the most profitable ones by pausing all the other.

Hope this Helps!

Cheers!

Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
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