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If my ad has 2-word keyword, will the add run if a serch only uses one word from they key word?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My key words are 2-word key words example: Screen Printer. Does the ad run if someone just types in one of those words like "screen" or Printer"? If yes, how do I prevent this from happening?

1 Expert replyverified_user

If my ad has 2-word keyword, will the add run if a serch only uses one word from they key word?

Top Contributor
# 2
Top Contributor

Not typically that far off... But, using phrase or exact match will help with that.

Marked as Best Answer.
Solution
Accepted by topic author Andrea G
January 2017

If my ad has 2-word keyword, will the add run if a serch only uses one word from they key word?

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hi Andrea,

 

It depends on the Match Type of your keyword. 

 

[Screen Printer] - is Exact Match, and your ad will only show if users in your targeted location type in those exact two words, Screen Printer.

 

"Screen Printer" - is Phrase Match, and your ad will show if users in your targeted location type in those two words AND if they add anything further, such as Screen Printer Ink.

 

Screen Printer - is Broad Match, and your ad will show if users in your targeted location type in any word, Screen or Printer, or anything else to do with Screen/Printers, such as Blank Screen Ink

 

+Screen +Printer - is Broad Match Modifier, and your ad will show if users in your targeted location type in both words, Screen and Printer, and anything else, in any order, such as Ink Printer Screen.

 

You can try Exact Match first to see if your keyword is Eligible (will show). If not, try Phrase, then Broad Match Modifier. 

 

Hope that helps Smiley Happy 

If my ad has 2-word keyword, will the add run if a serch only uses one word from they key word?

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Hi Andrea,

 

As well as using Ruthy's guide, you could also add both [screen] and [printer] to your negative keyword list as exact match. That way if someone searches for screen or printer, your advert definitely won't show, but it will still show if someone searches for screen printer.