2.7K members online now
2.7K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me

If I use Modified Broad for main keyword and how it works?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

So for example, I am targeting a specific location and using a list of keywords. And most of the keywords are related to main keyword which is Driving School as following:


+Driving +School  

" Driving School Sydney"

" Best Driving School"

" Cheap Driving School"

[nearby driving school] and similar keywords.


My question is if I have used +Driving +School then why do I need to add all other keywords that has driving school in it?  As I am only targeting Driving School as main keyword so what's the use of adding other matching options?

Hope you guys understand my question?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Mo101

If I use Modified Broad for main keyword and how it works?

Rising Star
# 2
Rising Star

Hi @Mo101,


More relevant your keyword with the user's query more is the CTR.

Consequently your keywords will have better QS. Also, you will get conversions at lower cost with specific keywords and tight match types.


Let's assume that you are using +driving +school.

Now, ads will show on:

driving school license, how to open driving school and more all these irrelevant queries will increase your cost and/or will downgrade your CTR. But at the same time will expand your reach for those queries which you have missed to add as your keywords.

*Use a list of generic negative keywords and add negatives after reviewing search terms to restrict the ads for irrelevant queries.


While if you use "driving school near me" as your keyword, it reflects that user would be looking for school to learn the driving.

Hence, targeted users with service buying intent providing conversions on fewer clicks.

Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’