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If I sent and rent products, how would I split this?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If I am selling and renting the same product... would I set up 2 different adgroups or can I do this with one? I.e. would I do a 'rent' adgroup with keywords all relating to renting of the product and a 'sell' adgroup with keywords relating to purchasing the product?

 

Thanks!

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Accepted by topic author Levi C
September 2015

Re: If I sent and rent products, how would I split this?

Rising Star
# 2
Rising Star
Hi Levi,

You should definitely go with two ad groups. Well I would even go with two different campaigns for easy tracking and understanding purposes about the campaign performances.

You can categorized selling and renting keywords for different adgroups/campaigns and add customized ad texts for those campaigns.

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Marked as Best Answer.
Solution
Accepted by topic author Levi C
September 2015

Re: If I sent and rent products, how would I split this?

Rising Star
# 2
Rising Star
Hi Levi,

You should definitely go with two ad groups. Well I would even go with two different campaigns for easy tracking and understanding purposes about the campaign performances.

You can categorized selling and renting keywords for different adgroups/campaigns and add customized ad texts for those campaigns.

Re: If I sent and rent products, how would I split this?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
That's great, thanks for your help nisal