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I want my app to show up in Play Store ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want my app to show up in Play Store ads when people search certain keywords. Is it possible to have ads that only show up in the Play Store, or do I have to do a Universal App Campaign in order for this to happen? I don't necessarily want ads on Google Display and Search Network.

 

Thanks!

Re: I want my app to show up in Play Store ads

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hello @Olivia_L,

Yes, you will want to use the universal app campaign which is geared toward advertising your apps within other apps on the Google Play store platform.

Let me know if that helps!

Nick

Re: I want my app to show up in Play Store ads

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
hi Olivia,

You will have to use Universal App campaign and only target the playstore

Regards,

Zaby

Re: I want my app to show up in Play Store ads

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Olivia,

For the ads to show on the google play store you need to create universal app campaigns.
Also see this article for better understanding.

https://support.google.com/adwords/answer/6167168

Thanks
Praveen C