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I am number one in search results why should I use AdWords ?

Top Contributor Alumni
# 1
Top Contributor Alumni

 Because no matter how much money you spend on SEO in order to have the number one position in organic search results across as many keywords as you can think of there are always three spots above you than anybody else can take away from you as long as they have the money to pay for the ads.

3 Expert replyverified_user

Re: I am number one in search results why should I use AdWords ?

Community Manager
# 2
Community Manager
Hi Mike,

We are glad you are achieving your desired results. Good luck.

Best,
Mini

Re: I am number one in search results why should I use AdWords ?

Top Contributor
# 3
Top Contributor

@MikeJohnston,

 

A small correction, Ads are not only three above search results but there four ads before SEO listing. In addition of that, through the paid campaign, you can highlight the latest offer and diverting traffic to the featured products, which will give you better return, which is not possible through natural listing.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Re: I am number one in search results why should I use AdWords ?

Top Contributor Alumni
# 4
Top Contributor Alumni
In mobile search of course there's usually just one advertisement above the search results so they are your chances of having the actual top spot or even more limited . I agree there are many other reasons why Edwards is the right choice for just about any business but my topic was a small one

Re: I am number one in search results why should I use AdWords ?

Top Contributor Alumni
# 5
Top Contributor Alumni
It was actually sort of a rhetorical question in order to offer another viewpoint... Thanks though

Re: I am number one in search results why should I use AdWords ?

Top Contributor
# 6
Top Contributor
There is also data to suggest that when an ad and an organic listing appear for the same company BOTH benefit from a boost in CTR.... and that makes intuitive sense.