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I am getting lot of irrelevant clicks, what should I do to avoid?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I am getting lot of irrelevant clicks, what should I do to avoid? apart from adding -ve keywords

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Accepted by James_Clemens (Top Contributor)
November 2016

Re: I am getting lot of irrelevant clicks, what should I do to avoid?

Rising Star
# 2
Rising Star

Good morning.

 

Are you using broad match for your keywords? If you are, you might want to focus on phrase or exact match instead.

 

Are your ads clear about your offer? People generally click on an ad only when they think the link contains an answer to whatever they're search for. 


Theresa
Google AdWords Top Contributor
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View solution in original post

Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
November 2016

Re: I am getting lot of irrelevant clicks, what should I do to avoid?

Rising Star
# 2
Rising Star

Good morning.

 

Are you using broad match for your keywords? If you are, you might want to focus on phrase or exact match instead.

 

Are your ads clear about your offer? People generally click on an ad only when they think the link contains an answer to whatever they're search for. 


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

I am getting lot of irrelevant clicks, what should I do to avoid?

Badged Google Partner
# 3
Badged Google Partner

Hello @Hemanth K

To avoid irrelevant clicks, 

You can do search term analysis frequently and add/remove keywords as per your service.

Remove broad match keywords,if you have any in your adgroups. Because this will bring more irrelevant clicks to your site.

 

Be more specific in your ad text as this will bring only relevant visitors.

 

Thanks, 

Manikandan G.

 

I am getting lot of irrelevant clicks, what should I do to avoid?

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

@hemanth Am glad to assist you with a good solution .

 

Have you heard of Negative Keywor? Negative keywords are keywords that are not relevant to our business . They defintely give us in relevant clicks 

 

The best Solution : Add the keywords that are not giving your business value to Negative keywords . They will no longer disturb your account .

 

You can also choose to use Exact match for your keywords , but the best method is adding negative keywords .

 

Let me know if that helps Cheer! Learn more about Negative Keyword here  

I am getting lot of irrelevant clicks, what should I do to avoid?

Top Contributor
# 5
Top Contributor

Hi @hemanth,

 

Nothing much to suggest here as the good suggestions already have been shared.

In addition, you can also focus on your main keywords.

Add conversion oriented keywords instead of only traffic driving.

 

for example:

Instead of "website development" use keywords like website development services, website development companies.


Regards
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