Re: I AM UNDERWHELMED MUCH TOO COMPLEX
AdWords is a complex program and it can seem overwhelming to new advertisers. I would suggest that you visit the AdWords Help Learning Center and work your way through the explanations. You will be able to learn what the pieces of an AdWords account are and how to set up your advertising campaigns.
If you have any specific questions, please feel free to post them here on the Community!
Google AdWords Top Contributor