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Hyphenation words

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am trying to create more words.  The "correct" spelling of a product as a hyphen in the word.  Example L-Series.  Will Google see this as a 1 word or a 2 word with no hyphen or a 2 word with Hyphen in the word?

 

Thank you

3 Expert replyverified_user
Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Hyphenation words

Top Contributor
# 2
Top Contributor

Hi Katie, and welcome to the forum.  I'm happy to be corrected but I believe Google is "aware" of hyphens, i.e. it'll match with or without.  With something like that though you want to make sure you don't trigger Ads just against the letter "L"!

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Hyphenation words

Top Contributor
# 3
Top Contributor

Indeed, as Jon pointed out, keywords are stored in the form you enter them, but periods and dashes are ignored when matching search terms to your keywords.

 

Here's the document explaining it: https://support.google.com/adwords/answer/2453980?hl=en

 

In your case make sure the keyword you use has the correct match type (phrase or exact), meaning that your keyword will have to be entered as "l-series" or [l-series] (letter case does not matter).

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Hyphenation words

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hello All,

I seem to be struggling to grasp this still. Do hyphens matter for phrase and exact match? An example might help:

Keywords:
"12345-X"
"12345X"

As you can see, they are phrase match types. My data shows that the hyphenated version works better than the other. So should I still utilize both versions?

Re: Hyphenation words

Top Contributor
# 5
Top Contributor

Hi @Todd B the answer is really in your data.  You say the hyphenated version works better, but the more important question is whether the non-hyphenated version meets your performance goals.  If the non-hyphenated version still meets your goals, that it doesn't do as well as the hyphenated version may be irrelevant.

 

The only question you also have to ask is why the hyphenated version performs better.  Is its Quality Score higher, are the searches more relevant when the hyphen is included, is there another product that has the same number without the hyphen?  Looking at your search query data may give you some clues and help you decide whether to keep this version or not.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Hyphenation words

Community Manager
# 6
Community Manager
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