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Huge doubts on keyword matching options!!

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When using multiple words in a broad match keyword, can i use phrase or exact match for one or more words in the keyword?

 

For example :

1) flights to "los angeles"

2) vacancies at [chicago]

 

I read in google ads help that i can use broad match modifier for words in a multiple words broad match keyword. Like : flights to +california

 

I want to know if the same can be done with phrase and exact!

 

 

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Huge doubts on keyword matching options!!

Top Contributor
# 2
Top Contributor

Hi Vishnu,

 

The simple answer is - NO. 

 

Modifiers apply to Broad Match only where you can use '+' to make sure that your ads appear only when the keyword has thus modified term in it, in addition to your main keyword.

 

In your example, you can either have "flights to los angeles"  or [flights to los angeles] . You can also use it with BMM like this - flights to +los +angeles

 

More about keyword match type can be found here https://support.google.com/adwords/answer/2497836?hl=en

 

Hope it helps.

 

Thanks
Ratan

Join me on Google+


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Huge doubts on keyword matching options!!

Top Contributor
# 2
Top Contributor

Hi Vishnu,

 

The simple answer is - NO. 

 

Modifiers apply to Broad Match only where you can use '+' to make sure that your ads appear only when the keyword has thus modified term in it, in addition to your main keyword.

 

In your example, you can either have "flights to los angeles"  or [flights to los angeles] . You can also use it with BMM like this - flights to +los +angeles

 

More about keyword match type can be found here https://support.google.com/adwords/answer/2497836?hl=en

 

Hope it helps.

 

Thanks
Ratan

Join me on Google+


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Huge doubts on keyword matching options!!

Community Manager
# 3
Community Manager
Thanks Ratan for helping Vishnu.

Vishnu, do reply here if you need further help with your keywords.

Re: Huge doubts on keyword matching options!!

Top Contributor
# 4
Top Contributor

Welcome Mini. Always happy to help. I am glad, I could. 

 

Thanks
Ratan

Join me on Google+

 

 


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Huge doubts on keyword matching options!!

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thankyou Smiley Happy