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How to use broad match modifier with spaces?

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# 1
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I want to have the broad match modifier keyword where the first term has a space in it.


For example I want the keyword +"111 1111" +motor.


What is the proper way to do this? +[111 1111] +motor?



2 Expert replyverified_user

Re: How to use broad match modifier with spaces?

Top Contributor
# 2
Top Contributor

Hi Kevin,


AdWords will treat any search term with a space in it as two separate words so that's how you should target them.  So, in your example, your Modified match would be +111 +1111 +motor.


Note that you cannot combine any match types in the way you describe.  The only exception being a combination of Modified Broad Match and "simple" broad match, e.g. red +shoes where one (or more) words are simple and one (or more) words are Modified.



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Re: How to use broad match modifier with spaces?

Rising Star
# 3
Rising Star
Hi Kevin,

I second what Jon has described here. If you wish to target a keyword with a space in between you can only do so by adding the '+' sign before both of them with any other keywords in the whole keyword string.

So your keyword will be '+111 +1111 11111'. As Jon said, any keyword with a space in between will be considered as two different keywords.

Give this link a read :

It can help you in understanding Broad Match along with other matchtypes better.

Hope this helps.


Shashank Singh, AdWords Rising Star |
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