How to understand the difference between Total Daily Budget and Account Budget?
I have problem to understand the difference between Total Daily Budget and Account Budget,
in a campaign,Total Daily Budget is more than Account Budget,
but in another campaign,Account Budget is more than Total Daily Budget.
what's the relation and difference between them?
How to understand the difference between Total Daily Budget and Account Budget?[ Edited ]
March 2017 - last edited March 2017
Hi @Z a
Here are definitions for both from Google.
An amount that you set for each ad campaign to specify how much, on average, you'd like to spend each day.
An option where you can specify a set amount of money that you'd like your account to spend over a set period of time. It's available to advertisers who use monthly invoicing as a payment setting.
If you have two different budget types on two different campaigns, it's likely that these have been set at the campaign level.
Based on your campaign requirements you could keep it this way, or adjust it so both are the same, i.e.: choose one or the other
I hope this helps.