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How to target a specific demographic

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I'm starting my first campaign and I want to target a specific audience & age group.

Unfortunately, the Google documentation seems to be out of date. It keeps describing options I do not have.

The only campaign types available to me are "Search network only" & "Search network with display select" neither of which are mentioned in the documentation.

 

 

Can anyone help me or point me in the right direction?

1 Expert replyverified_user

Re: How to target a specific demographic

[ Edited ]
Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi Jim

 

Welcome!

Demographic targeting is only available for specific campaign types: 
1.Display Network only 
2.Search Network with Display select 

 

You can add demographic targeting to your ad groups on the Display Network tab.

demographic targeting.jpg

 

Thanks

Aritra Mukherjee

Re: How to target a specific demographic

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
My problem is, I don't have those options appear anywhere.

All I have is "Display Keywords" "Placements" & "Remarketing"

Re: How to target a specific demographic

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
I am not seeing this option as shown in the screenshot
either

Re: How to target a specific demographic

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭
Hi Jim,

The link below should assist you in setting up demographic targeting for your campaign. The link also has useful screenshots that make it very intuitive for you to follow the instructions.

https://support.google.com/adwords/answer/2580282?hl=en

I would also recommend that you enable demographics information in Google analytics to get a good understanding of the type of traffic coming to your site:

https://support.google.com/analytics/answer/2799357?hl=en

Cheers,
Vineesh...

Cheers,
Vineesh..

Re: How to target a specific demographic

N/A
# 6
N/A
Hi,

Just checking if you found a solution? I have the exact situation..

Re: How to target a specific demographic

Community Manager
# 7
Community Manager
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