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How to structure a Display Network Campaign

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello all,


I'm creating a Display Network Campaign for a website. They are a plastic surgeon. They offer the following services. The bolded terms are Categories for those services. My question is: Should I create a campaign for each individual service? Or should I create Campaigns from the categories and the services should be AdGroups?


*All of these services have dedicated landing pages.

* I have 3 types of display banners all types have 3 different sizes that I will use for ads-- please see picture attachment

*I'm aware some of these might get denied by Google Policy, due to medical content, I will mitigate this when/if if that happens




Screenshot 2017-04-18 23.22.28.png

Breast Reconstruction

Simultaneous Breast Reconstruction
Staged Breast Reconstruction
Delayed Breast Reconstruction
Muscle Flap Reconstruction


Non Surgical

Chemical Peel
Facial Fillers – Juvéderm®
Lip Augmentation


Surgical Face

Brow/Forehead Lift
Face Lift
Neck Lift
Eyelid Surgery
Rhinoplasty (Nose)
Chin Augmentation
Facial Skin Cancer Reconstruction


Surgical Breast

Breast Augmentation
Breast Lift Mastopexy
Breast Reconstruction
Male Breast Reduction
Breast Reduction Mammoplasty


Surgical Body

Tummy Tuck Abdominoplasty
Mommy Makeover
Massive Weight Loss
Arm Lift
Thigh Lift
Hand Surgery / Carpal Tunnel Syndrome



How to structure a Display Network Campaign

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Hector

If I were you, I will create one campaign per one type of service. In each campaign you can create many adgropus with different targeting to compare the most profitable one.

I also want to mention, that for sure your site will be dissaproved due to botox.

How to structure a Display Network Campaign

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆



So, do you mean create one campaign per category --3 campaigns

Or, create one campaign per service--many campaigns



How to structure a Display Network Campaign

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆


Obviously the second one - many campaigns. Maybe for a couple of weeks you will see that only some of your campaigns will bring you customers. It will be easier to optimize or stop other ads or adjust bids.

For example campaign: Simultaneous Breast Reconstruction

adgroup: keywords
adgroup: interests

adgroup: topics

adgroup: destination sites

then you can compare which targeting method suits the best and stop or modify other adgroups