AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.6K members online now
1.6K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

How to setup an ad experiment

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi- I'd like to set up an Ad experiment (that points the ad to a different URL).  I followed the steps in this

page: https://support.google.com/adwords/answer/2375383?hl=en

 

but I don't see the  "Add as experiment-only ad." checkbox in the ad creation form which looks different from the screen shot in the support page above.

 

Thanks in advance.

2 Expert replyverified_user

Re: How to setup an ad experiment

Rising Star
# 2
Rising Star

@June HIt should be a check box at the very bottom of the create new text ad box, just above "Save ad."   If you don't see it, it's not that big of a deal.  You can change experiment setting with the status control drop down button. Where you normally see "Pause" and "Enabled" you'll now see the experiment related options as well. I've posted a screenshot for you to see. 

experiment.gif

Re: How to setup an ad experiment

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Humm, no Experiment-only check box in the ad creation box and the status button of the newly created ad only shows Enabled or Paused.

- Do you have to Pause an ad before creating an experiment?
- Is it possible I don't have privileges to create an experiment?
- Do I have to start from a draft?

BTW, how do you add a scrn shot to a post??

Re: How to setup an ad experiment

Top Contributor
# 4
Top Contributor

Hi @June H;

draft  lets you study / review  multiple variables (on a separate campaign),  and  apply them to the original campaign only if you are "happy" with the results. However, to (systematicallytest the a change(s) under a  statistical testing methodology -  you need to set an experiment. An experiment can run on either a draft or on an active campaign. (A side note: I prefer to reserve  the infinitive "to test"  to a statistically controlled experiment, and use  "a  review" for cases in which a statistical method is not applied).

An AdWords experiment requires some background in statistics,

 

I'm not sure I understood what you are planning to test. If  you are looking to test  different versions of the ad-copy,  and you are not fully comfortable with the statistics involved,  a more simplified version (without getting into the statistics) is to rotate all ads evenly and monitor which perform better.

 

My 2 pennies on AdWords experiments....

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: How to setup an ad experiment

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks for the insight Moshe.

I'd like to test different destination URLS with the same ad copy to see which leads to better site conversions (product sale). One lands on a product page and the other on a blog post the product. Comments?

Re: How to setup an ad experiment

Top Contributor
# 6
Top Contributor

To do that you'll have to set a separate ad-group  ("one display URL per ad group") and test this new ad group performance vs the current one.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’