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How to select placements correctly

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I'm starting to run a display campaign but I have some issues about how to select correctly the placements. Which are the main things that I should take into account? How should I organise the placements? Anyone has any excel template ? Which are the metrics I should take into account to correctly choose as a correct placement? Which is the minimum of cookies or the visible impressions? Please help!

 

 

 

 

1 Expert replyverified_user

How to select placements correctly

Top Contributor
# 2
Top Contributor

I like to run auto placements first and find which ones convert the best.  Then you can build a managed placement list with the best performing placements.

How to select placements correctly

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

Hi Sonia,

 

There are two ways first let it run on auto placement and check there performance on basis of your goal like click, conversions and then add them as managed placement or if you have a list of placement depending on your product from earlier campaigns then you can staright add them as managed placement.

 

Regards,

Manish

How to select placements correctly

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Manish, 

 

Yes, that's fine but I don't really know how should I select the quality websites where I want to appear. What should I take into account to select a website as a placement? How many placements are reccomended? Should I classify these placements ? 

 

Another thing is can I search for placements at Google and then add them as a placements at my campaign? Or should the placements appear at the Display Planner? 

 

Thank  you for your help!

 

Best, 

 

Sonia 

How to select placements correctly

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you Shanee! Any other reccomendations? I'm so lost. Smiley Sad Smiley Sad 

How to select placements correctly

Explorer ✭ ☆ ☆
# 6
Explorer ✭ ☆ ☆

Hi Sonia,

 

Since you can't guess what quality placement are , let it run on automatic placement and then select where you want your ad to appear.

 

You can take placement from google and add them as managed placement.

 

Regards,

Manish